Tag: Volvo
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Corporate Name Changes and Rebranding: How to Tell When a “New” Company Is Actually the Same Business
Companies change their names for many reasons. A business may rebrand to reflect a new strategy, change its legal name after a merger or acquisition, or separate a corporate entity from a consumer-facing brand. These changes are common, but they can create confusion when older names continue to appear in news reports, databases, financial records,…
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Volvo Cars vs. Volvo Group: When a Shared Brand Creates Corporate Identity Confusion
For most consumers, the word Volvo identifies a single company. A Volvo car, a Volvo truck and a Volvo bus carry the same familiar name and closely related visual identity, making it reasonable to assume that they are all produced by different divisions of one corporate group. That assumption is no longer correct. Volvo Cars…