Tag: Volvo Group
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Volvo Cars vs. Volvo Group: When a Shared Brand Creates Corporate Identity Confusion
For most consumers, the word Volvo identifies a single company. A Volvo car, a Volvo truck and a Volvo bus carry the same familiar name and closely related visual identity, making it reasonable to assume that they are all produced by different divisions of one corporate group. That assumption is no longer correct. Volvo Cars…